marketingeHotelier··1 min·For: Owner, GM, Revenue, Marketing
Hotels Pivot to Perceived Value Over Price Cuts
Hospitality brands are shifting strategy away from price discounting toward perceived value, using perks like free breakfast to drive occupancy and brand loyalty. BWH Hotels GB reported £13.1M in revenue from such a campaign, proving the effectiveness of enhancing the guest experience over cutting costs.
Key Takeaways
- 1Prioritize added-value inclusions like free breakfast to drive conversions without eroding ADR through room rate discounts.
- 2Leverage tangible perks to boost direct booking channels and increase loyalty program enrollment.
- 3Analyze regional demand to tailor value-based offers, as seen in the high performance of leisure destinations in the UK.
Source: eHotelier
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