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Hard Rock Partners With Accor to Boost Global Bookings
FeaturedmarketingSkift··1 min·For: Owner, Revenue, Marketing, Investor

Hard Rock Partners With Accor to Boost Global Bookings

Hard Rock Hotels has formed a global alliance with Accor, integrating its properties into Accor's loyalty program and distribution network without selling an equity stake.

Key Takeaways

  1. 1Hard Rock properties will join Accor's ALL loyalty program and global booking engine.
  2. 2A NYC pilot delivered over 1,500 monthly room nights, with over 90% being first-time guests.
  3. 3Accor's Ennismore will assist in developing around 25 standalone Hard Rock hotels globally.

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Source: Skift

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