marketingSkift··1 min·For: Owner, Marketing, Revenue, IT, Investor
Trip.com Scales Globally Through Hyperlocal Strategies
Trip.com Group is driving its international expansion by combining global scale with a hyperlocal approach to customer service, content, and technology.
Key Takeaways
- 1Prioritize localized content and native-language support to gain trust in new international markets.
- 2Leverage mobile-first booking technology to meet the rising demand for seamless, app-based traveler experiences.
- 3Build direct relationships with local inventory providers rather than relying solely on global aggregators.
Source: Skift
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