marketingHotel Tech Report·1 min·For: Owner, GM, Revenue, Marketing
Boost Direct Bookings with SiteMinder Demand Plus
SiteMinder Demand Plus is a metasearch management tool that connects hotels directly to top travel sites to capture more direct bookings. It operates on a pay-per-stay model, allowing hotels to compete with OTAs without complex bidding management.
Key Takeaways
- 1Leverage high-intent traffic from major metasearch engines like Google Hotel Ads and Trivago to drive direct bookings.
- 2Utilize a commission-based model where hotels only pay for completed stays, reducing financial risk compared to CPC.
- 3Streamline reservation management by integrating metasearch bookings directly into existing channel managers and PMS.
Source: Hotel Tech Report
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