technologyHospitality Technology··1 min·For: Owner, GM, IT, Marketing, Revenue
Expedia Report Finds Travelers Hesitant To Book Using AI
A new Expedia Group report highlights an 'AI Trust Gap,' showing that while travelers embrace AI for planning and discovery, the vast majority still refuse to use it for final bookings and transactions.
Key Takeaways
- 1Utilize AI for travel inspiration and price monitoring, as 53% of travelers are comfortable with AI-driven discovery.
- 2Bridge the trust gap by maintaining clear human oversight, since 66% of users will not trust AI to handle final financial transactions.
- 3Address data privacy and accountability concerns to overcome the 57% of travelers who fear losing control during the booking process.
Source: Hospitality Technology
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