technologySkift··1 min·For: Owner, GM, Marketing, IT, Investor
Hilton to Launch ChatGPT App as Part of Multi-AI Strategy
Hilton is set to launch a dedicated app within ChatGPT while simultaneously partnering with Google and Anthropic to ensure its inventory remains central to the AI travel ecosystem.
Key Takeaways
- 1Integrate inventory with OpenAI, Google, and Anthropic to maintain platform independence and broad visibility.
- 2Leverage control over 25% of U.S. quality hotel supply to negotiate better terms with AI travel tools.
- 3Focus on modernizing the tech stack to drive internal owner efficiency and personalized guest digital experiences.
Source: Skift
Keep reading
Our reporting
More in technology