marketingSkift··1 min·For: GM, Marketing, F&B, Owner
Americans Replace Home Entertaining With Travel
As domestic hosting plummets and single-person households rise, Americans are increasingly turning to travel to fulfill their social and gathering needs. This shift presents an opportunity for hospitality operators to act as community hubs and organizers of connection.
Key Takeaways
- 1Only 12% of Americans host at home monthly, down sharply from 42% in 1975.
- 2Single-person households have grown to 29% of the U.S. total, driving new socialization habits.
- 3Hotels and travel operators are positioned to capture demand by reducing the friction of organizing social experiences.
Source: Skift
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