technologyHospitalityNet··1 min·For: Owner, GM, IT, Investor, Revenue
Ted Horner on Navigating Hotel Tech ROI and Profitability
Technology expert Ted Horner explores why hotels underinvest in tech and how owners can reclaim profitability from OTAs through better ROI-driven digital strategies.
Key Takeaways
- 1Audit your technology stack to move beyond legacy brand standards that act more like marketing platforms than operational tools.
- 2Demand stronger ROI business cases from vendors to justify tech investments that directly impact the bottom line.
- 3Shift toward a mobile-first guest journey to reduce OTA commission reliance and improve direct guest engagement.
Source: HospitalityNet
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