technologyHospitality Technology··1 min·For: Owner, GM, F&B, Ops
Coca-Cola Uses Real-Time Data to Slash R&D to 90 Days
At the 2026 NRA Show, Coca-Cola demonstrated how 11 million daily data points from Freestyle machines allow them to develop and launch new beverages in under three months.
Key Takeaways
- 1Leverage real-time consumer data from Freestyle machines to reduce beverage R&D cycles from 18 months to just 90 days.
- 2Implement the new 'Equinox' user interface starting June 23 to highlight limited-time offers and unique drink combinations.
- 3Deploy the ‘Freestyle Mini’ in compact spaces like bars and cafes to offer variety in footprints previously too small for standard units.
Source: Hospitality Technology
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