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Booking Holdings Tests Five AI Initiatives Across Brands
technologySkift··1 min·For: Marketing, Revenue, Owner, IT

Booking Holdings Tests Five AI Initiatives Across Brands

Booking Holdings is testing multiple consumer AI tools across its portfolio, highlighted by Priceline's revamped Penny agent and an upcoming Agoda trip planner.

Key Takeaways

  1. 1Booking Holdings is running five AI initiatives across its brands, including two internal startups.
  2. 2Priceline's agentic AI tool, Penny, is driving higher customer satisfaction and conversion rates in early testing.
  3. 3Agoda plans to launch a specialized trip-planning AI tool in the near future, joining Priceline and Booking.com.

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Source: Skift

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