marketingeHotelier··1 min·For: Marketing, Revenue, Owner, GM
Accor Launches Second HERA Challenge for Top Travel Advisors
Accor has opened the second edition of its HERA Challenge, a global competition that rewards elite travel advisors with an exclusive luxury trip based on booking performance across its premium and lifestyle brands.
Key Takeaways
- 1Target a spot on the HERA Voyage by maximizing bookings through Accor’s travel advisor loyalty program until December 1, 2026.
- 2Leverage multiple booking categories including Total Revenue, Regional Performance, and Brand Expertise for Raffles, Fairmont, and Orient Express.
- 3Focus on destination diversity to qualify for the 'Destination Diversifiers' category, which rewards booking the widest range of countries.
Source: eHotelier
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