marketingSkift··1 min·For: Revenue, Marketing, GM, Owner
41% of US Guests Keep Deal Shopping After Booking
New Skift and McKinsey research reveals that over 40% of U.S. travelers continue checking rates after booking, driving high cancellation and rebooking rates. Flexible cancellation policies and social media discovery have turned the post-booking period into a critical battleground for revenue teams.
Key Takeaways
- 141% of U.S. travelers monitor prices after booking, and 29% search for better alternatives.
- 251% of travelers have swapped their hotel booking after discovering a preferable option on social media.
- 3Flexible cancellation policies continue to fuel customer churn between booking and check-in.
Source: Skift
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