IHG Brings Noted Collection to Jordan in Al Ameed Deal
IHG Hotels & Resorts signs a franchise deal with Al Ameed Coffee for a 50-key boutique hotel along Amman's Queen Alia Airport corridor.
The short answer
IHG Hotels & Resorts has signed a franchise agreement with Al Ameed Coffee to bring its Noted Collection to Jordan. The 50-key boutique hotel in Amman will feature a two-story coffee reserve and experience centre.
“For more than five decades, Al Ameed Coffee has built its story around the craft and culture of coffee. This hotel is a natural evolution of that story, an opportunity to translate what we have created through coffee into a complete hospitality experience, rooted in Jordan and designed to be remembered.”
The short version
- IHG signed a franchise agreement with Al Ameed Coffee for a 50-key boutique hotel in Amman.
- Al Ameed Coffee will anchor the property with a two-story coffee reserve and experience centre.
- IHG expands its Jordanian footprint beyond its eight existing properties across three established brands.
IHG Hotels & Resorts has signed a franchise agreement with Al Ameed Coffee to debut its Noted Collection in Jordan with a 50-key coffee-themed boutique hotel in Amman. Located on the gateway corridor connecting Amman to Queen Alia International Airport, the property integrates a multi-level coffee reserve and experience centre into a premium lifestyle hospitality format [1].
What does the franchise agreement between IHG and Al Ameed Coffee include?
The agreement between IHG Hotels & Resorts and Jordanian roaster Al Ameed Coffee establishes a 50-room boutique hotel centered on local coffee traditions [1]. As eHotelier reported, the deal introduces IHG's Noted Collection to the country via a franchise model [1]. The concept incorporates Jordan's beverage rituals into guestrooms and common areas, backed by Al Ameed Coffee's five-decade operating history in the market [1].
The partnership combines local cultural branding with international commercial distribution [1]. According to eHotelier, the property connects to IHG's enterprise platform, reservations systems, and the IHG One Rewards loyalty programme [1].
Where is the new Noted Collection hotel located?
The hotel sits along a gateway corridor in Amman that links the city centre with Queen Alia International Airport [1]. This developing transit route is surrounded by growing residential communities, expanding commercial districts, and primary transport links [1]. The location aims to capture premium lifestyle demand moving between the airport and the capital [1].
| Property Detail | Specification | Operational Focus |
|---|---|---|
| Room Count | 50 keys | Boutique lifestyle accommodation [1] |
| Location | Amman Airport Corridor | Transit corridor to Queen Alia International [1] |
| Lower Levels (Floors 1–2) | Coffee reserve & experience centre | Immersive F&B and coffee heritage displays [1] |
| Brand Platform | Noted Collection (Brand 21) | Independent conversions & new-builds [1] |
| Partner | Al Ameed Coffee | Over 50 years of coffee operations in Jordan [1] |
How is the coffee concept integrated into the guest experience?
The coffee concept occupies the core public areas, with the first two floors housing a dedicated coffee reserve and educational experience centre [1]. As detailed by eHotelier, this space serves as an immersive food and beverage destination focused on the heritage, craft, and brewing rituals of Jordanian coffee [1].
Guestrooms across the remaining floors continue this theme through tailored interior design and custom coffee interactions woven into daily stays [1]. Al Ameed Coffee Managing Partner Basel Daher noted that the hotel translates more than 50 years of coffee production history into a physical hospitality environment [1].
What role does Noted Collection play in IHG's portfolio?
Noted Collection represents IHG's 21st global brand, designed as a soft-brand collection for distinctive, independent hotels [1]. According to eHotelier, IHG targets properties that present unique points of view and cultural identity, allowing owners to preserve property individuality while tapping global distribution [1].
Haitham Mattar, Managing Director for India, Middle East & Africa at IHG Hotels & Resorts, stated that Jordan represents a long-term growth market backed by national tourism priorities and diverse visitor segments [1]. The soft collection allows owners of independent assets to maintain operational character while securing access to global sales channels [1].
What is IHG's current operating footprint across Jordan?
IHG currently operates eight hotels across three brands in Jordan, including InterContinental Hotels and Resorts, Crowne Plaza, and Holiday Inn Resort [1]. The addition of the Noted Collection property introduces a fourth brand and expands the group's footprint into the local boutique lifestyle segment [1].
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Frequently asked
+How many rooms will the Amman Noted Collection hotel have?
The hotel will feature 50 guestrooms, with interior design elements and guest touchpoints inspired by Jordanian coffee culture and traditions [[1]].
+Who is IHG's partner for the Noted Collection project in Jordan?
IHG signed a franchise agreement with Al Ameed Coffee, a homegrown Jordanian brand with more than 50 years of operations in the country's coffee trade [[1]].
+Where is the new hotel located in Amman?
The property is situated along one of Amman's primary gateway corridors that connects the urban core directly to Queen Alia International Airport [[1]].
+What amenities will occupy the hotel's lower floors?
The first two floors will house a dedicated coffee reserve and experience centre, serving as an experiential food and beverage destination celebrating coffee craftsmanship [[1]].
+What is Noted Collection within IHG's portfolio?
Noted Collection is IHG's 21st brand, established as a collection of independent hotels chosen for character, local sense of place, and unique guest experiences [[1]].
+How many properties does IHG currently operate in Jordan?
IHG operates eight hotels in Jordan across three existing brands: InterContinental Hotels and Resorts, Crowne Plaza, and Holiday Inn Resort [[1]].
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