Europe STR RevPAR Rises 7.7% as Summer Rates Offset Flat Demand
European short-term rental ADR rose 8.2% to €159.20 in July as 19 of the top 20 markets recorded RevPAR gains.
The short answer
European short-term rental RevPAR rose 7.7 percent in July as an 8.2 percent ADR increase to €159.20 offset flat occupancy. Growth spanned 19 of the top 20 markets, with forward pacing showing sustained rate strength through October.
The short version
- AirDNA reported European short-term rental RevPAR rose 7.7% year on year in July.
- Average daily rates increased 8.2% to €159.20, compensating for a 0.3 percentage-point occupancy drop.
- Spain recorded an 11.8% demand drop and a 12.5% listing decline amid regulatory shifts.
European short-term rental RevPAR increased 7.7 percent year on year in July, driven by an 8.2 percent climb in average daily rates to €159.20, according to data from AirDNA reported by ShortTermRentalz. Rate growth offset a 0.3 percentage-point drop in occupancy to 69.2 percent, with RevPAR rising in 19 of the continent's 20 largest markets.
How did European short-term rental performance split across core metrics in July?
Revenue per available room expanded primarily because operators pushed daily rates higher rather than filling more beds [1]. AirDNA tracked an average daily rate increase of 8.2 percent across Europe, reaching €159.20 [1]. Meanwhile, occupancy dipped 0.3 percentage points to settle at 69.2 percent [1].
Overall inventory and total guest nights expanded at modest rates across the region. Available listings rose 1.9 percent year on year to 4.18 million [1]. Total demand nights climbed 0.8 percent to 61.68 million across European destinations [1].
| Metric | July Performance | Year-on-Year Change |
|---|---|---|
| RevPAR | — | +7.7% |
| Average Daily Rate (ADR) | €159.20 | +8.2% |
| Occupancy Rate | 69.2% | -0.3 pp |
| Available Listings | 4.18 million | +1.9% |
| Demand Nights | 61.68 million | +0.8% |
Which major European countries gained demand and where did supply drop?
Country-level trends varied widely across Western and Southern Europe, with Italy leading major destinations in volume growth [1]. Italian demand nights expanded by 4.2 percent compared to the prior year, according to ShortTermRentalz [1]. The United Kingdom posted a 2.5 percent demand increase, while French short-term rental demand rose 2.0 percent [1].
Spain diverged sharply from the broader European trend due to local supply constraints [1]. Spanish short-term rental demand dropped 11.8 percent year on year, accompanied by a 12.5 percent decline in available listings as regulatory shifts curbed market inventory [1]. Despite the Spanish contraction, RevPAR grew across 19 of Europe's top 20 markets [1].
Which accommodation sizes recorded the highest growth rates?
Larger property formats outperformed smaller short-term rental units in both inventory additions and traveler booking volumes [1]. Listings offering six or more bedrooms expanded by 5.1 percent year on year [1]. Guest demand for these six-plus bedroom properties tracked closely behind supply, rising 4.3 percent during the month [1].
What do forward booking numbers show for the autumn shoulder season?
Pacing figures compiled by AirDNA on 11 August indicate that revenue strength is carrying directly into the post-summer shoulder season [1]. September 2026 demand is pacing 6.9 percent ahead of 2025 levels, supported by an ADR projection of €152.34, which is 12.9 percent higher than the prior year [1]. September occupancy is running 1.1 percentage points above previous benchmarks [1].
The pricing momentum continues into late autumn. October demand is pacing 6.0 percent ahead year on year, paired with a 14.3 percent lift in ADR to €148.58 [1]. Forward occupancy for October shows a 0.2 percentage-point improvement, confirming that property managers are sustaining elevated room rates as European leisure travel extends past July and August [1].
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This article was written from the following reporting. Follow the links for the original coverage.
- [1]Europe STR RevPAR Climbs 7.7% on Strong Summer ADR Growth— shorttermrentalz.com
Frequently asked
+What drove European short-term rental RevPAR growth in July?
RevPAR growth of 7.7 percent was driven almost entirely by pricing power. Average daily rates rose 8.2 percent year on year to €159.20, which offset a slight 0.3 percentage-point decrease in occupancy to 69.2 percent across the continent.
+How did individual European country markets perform in July?
Demand nights grew 4.2 percent in Italy, 2.5 percent in the UK, and 2.0 percent in France. In contrast, Spain recorded an 11.8 percent drop in demand and a 12.5 percent decrease in available listings following regulatory changes.
+How did large rental properties perform compared to the market average?
Larger properties with six or more bedrooms outpaced broader market averages. Listings in this category increased by 5.1 percent, while traveler demand for these units rose by 4.3 percent year on year.
+What is the European short-term rental pacing outlook for September?
As of 11 August, September demand was pacing 6.9 percent ahead of 2025. September average daily rates were pacing 12.9 percent higher at €152.34, with occupancy up 1.1 percentage points.
+What is the booking and rate pacing outlook for October?
October demand was pacing 6.0 percent ahead of the prior year, alongside a 14.3 percent increase in ADR to €148.58 and a 0.2 percentage-point increase in occupancy.
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