financeHospitalityNet··1 min·For: Owner, GM, Investor, Revenue, Ops
Marriott Launches 'Series by Marriott' Brand in Europe
Marriott International is accelerating its midscale growth in Europe with the launch of Series by Marriott, signing 11 initial projects in the UK and Italy.
Key Takeaways
- 1Target the midscale segment with a new brand offering reliable essentials and locally inspired design to attract value-conscious travelers.
- 2Leverage Marriott's global distribution systems while maintaining unique property identities, facilitating easier conversions for existing hotels.
- 3Expand European footprints by monitoring the initial 11 planned openings across key UK and Italian markets.
Source: HospitalityNet
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