rms comparison
Lighthouse vs PriceLabs
In short
Lighthouse and PriceLabs both sit in our rms category. We have covered Lighthouse in 16 stories and PriceLabs in 4, none naming both.
Across our briefing we have run 16 stories naming Lighthouse and 4 naming PriceLabs, and none naming both.
| Lighthouse | PriceLabs | |
|---|---|---|
| What it is | Commercial intelligence and rate data, formerly OTA Insight | Dynamic pricing, strong in short-term rentals |
| Stories we have run | 16 | 4 |
| Last written about | 4 Sep 2026 | 21 Oct 2026 |
| Full profile | Lighthouse coverage | PriceLabs coverage |
The companies
Lighthouse
Founded2012
FoundersGino Engels and Matthias Geeroms
HeadquartersGhent, Belgium
OwnershipPrivate, venture-backed
By the numbers
Series C raised (Nov 2024)$370M
Visit Lighthouse →How each got here
Ownership and funding history — it shapes roadmap, support and pricing more than any feature list does.
Lighthouse
- 2012Founded in Ghent as OTA Insight, selling rate intelligence to hotels.
- Nov 2024Raises a $370M Series C led by KKR, reaching unicorn status and rebranding from OTA Insight to Lighthouse.
What has happened lately
From our daily desk, rebuilt on every publish — funding, launches, contracts and leadership moves at each company.
Lighthouse
- 4 Sep 2026Lighthouse Unveils Ernest Crews for Fast Hotel AI Deployment
- 26 Jun 2026Lighthouse and Bowerbird Launch End-to-End Parity Solution
- 14 Jun 2026Lighthouse Launches Ernest AI for Hotel Commercial Teams
- 14 Jun 2026Top STR Benchmarking Alternatives for 2026 Revealed
- 13 Jun 2026Most Hotels Are Invisible to AI Recommendations
Frequently asked
+What is the difference between Lighthouse and PriceLabs?
Lighthouse: Commercial intelligence and rate data, formerly OTA Insight. PriceLabs: Dynamic pricing, strong in short-term rentals. Both are rms providers covered in our daily hospitality briefing.