marketingHospitalityNet··1 min·For: Owner, GM, Marketing, Revenue, Investor
Why Branding Is the Most Underused Hotel Revenue Strategy
Tomas Bäcklund, CMO of Elite Hotels of Sweden, explains how investing in brand equity drives direct bookings and long-term growth by moving beyond simple pricing levers.
Key Takeaways
- 1Prioritize brand strength over tactical pricing to increase long-term pricing power and reduce reliance on high-commission OTA channels.
- 2Shift marketing focus from short-term conversion to building human connections, which is a critical differentiator in the luxury hospitality segment.
- 3Invest in brand marketing even during economic downturns to capture future demand and maintain market share when competitors cut spending.
Source: HospitalityNet
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