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VisitBritain Leads Northern Trade Mission to Capture India Market
marketingeHotelier··1 min·For: Owner, GM, Revenue, Marketing

VisitBritain Leads Northern Trade Mission to Capture India Market

VisitBritain and regional leaders have launched a major tourism trade mission to India to attract high-spending inbound travelers to Northern England. The campaign aims to capture a larger share of an inbound market projected to reach £1.5 billion by 2030.

Key Takeaways

  1. 1Trade mission targets Delhi and Mumbai travel buyers to promote travel beyond London.
  2. 2India is forecast to become a £1.5 billion inbound tourism market for the UK by 2030.
  3. 3Northern operators are promoting sports, heritage, and screen tourism to expand regional itineraries.

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Source: eHotelier

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