operationsLodging Magazine··1 min·For: GM, Owner, Marketing, Revenue
University Hotels Add Lifestyle Amenities to Lure Corporate Demand
University hotels are evolving into full-service lifestyle destinations by adding elevated amenities and expansive meeting space to attract corporate and group travelers. Properties like The Hotel at The University of Maryland demonstrate how diversifying beyond campus demographics drives longer stays and higher revenue.
Key Takeaways
- 1Properties are leveraging local research hubs and tech districts to capture corporate and conference business beyond campus sports and visiting parents.
- 2Adding high-end amenities like spas, varied F&B concepts, and extensive meeting spaces positions university hotels to compete with traditional lifestyle properties.
- 3Front-desk data collection and competitive benchmarking help hoteliers tailor offerings to non-academic guests and extend lengths of stay.
Source: Lodging Magazine
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