marketingHospitalityNet··1 min·For: Owner, GM, Marketing, Revenue
The Rise of Bleisure Travel and Hotel Website Strategy
The bleisure travel market is experiencing significant growth as remote work allows professionals to extend business trips for personal leisure, necessitating changes in hotel digital marketing.
Key Takeaways
- 1Optimize direct booking sites with dedicated landing pages or 'stay longer' offers designed for business travelers extending their stay.
- 2Highlight amenities such as high-speed Wi-Fi, ergonomic workspaces, and local leisure attractions to appeal to hybrid workers.
- 3Capitalize on the projected growth of the bleisure sector, which is expected to reach $731.4 billion globally by 2032.
Source: HospitalityNet
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