technologyLodging Magazine··1 min·For: Owner, GM, IT, Revenue
Poor Hotel Connectivity Threatens Up to 10% of ADR
Subpar cellular and Wi-Fi coverage is driving away corporate travelers and group bookings, silently costing hotels up to 10% of their average daily rate. Enterprise security bans on public Wi-Fi and captive portal vulnerabilities increasingly require properties to invest in both robust cellular networks and secure Wi-Fi.
Key Takeaways
- 1Connectivity failures across groups, reviews, and repeat business can cost hotels 5% to 10% of ADR.
- 2Over 20% of enterprises ban public Wi-Fi use due to security risks like captive portal credential theft.
- 3Hotels must balance cellular coverage for security and reliability with Wi-Fi portals used for data capture.
Source: Lodging Magazine
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