technologySkift·1 min·For: Owner, Revenue, Marketing, IT, Investor
Uber Gains Hotel Bookings Through Expedia API Deal
Expedia is expanding its B2B footprint by powering hotel bookings for Uber, a move that prioritizing infrastructure growth over direct consumer acquisition.
Key Takeaways
- 1Analyze the shift in Expedia's strategy as its B2B business outpaces its consumer-facing segment by five times.
- 2Recognize that Uber is likely subsidizing high member rewards at a net loss to drive Uber One subscription loyalty.
- 3Leverage the understanding that Expedia's Rapid API is becoming a dominant infrastructure tool for non-travel platforms to offer lodging.
Source: Skift
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