financeSkift··1 min·For: Owner, Investor, Marketing, Revenue
Tripadvisor Trails Rivals as Activists Push Potential Asset Sales
Tripadvisor is lagging behind competitors like GetYourGuide and Trivago in experience and hotel search revenue, prompting activist investors to push for potential asset sales.
Key Takeaways
- 1Experiences revenue grew just 3% year-over-year while hotel search revenue plummeted 23%.
- 2Activist investors now hold four seats on Tripadvisor's board due to sluggish growth.
- 3SEO headwinds and shifting traveler preferences contributed to second-quarter underperformance.
Source: Skift
Keep reading
Our reporting
More in finance