operationsHotels Magazine··1 min·For: Owner, GM, F&B, Revenue, Investor
Independents Must Optimize Wellness as Chains Scale Up
As global chains like Marriott and IHG aggressively expand their wellness portfolios, independent hotels must shift from viewing wellness as an amenity to a rigorous commercial strategy.
Key Takeaways
- 1Adopt wellness as a core commercial pillar rather than a soft amenity to drive significant ancillary revenue.
- 2Focus on the dining program, as wellness-focused guests spend approximately 85% more on F&B than conventional guests.
- 3Target a diversified revenue mix where 25-35% of total income is generated from non-room streams like spa and curated programming.
Source: Hotels Magazine
Keep reading
Our reporting
More in operations