generalSkift··1 min·For: Owner, GM, Investor, Marketing
Hyatt Plans Uniquely Indian Brand to Drive Global Growth
Hyatt Hotels is looking to develop a local brand concept in India inspired by its Atona brand in Japan, focusing on domestic tradition to drive a plan to double its Indian footprint by 2030.
Key Takeaways
- 1Leverage the success of Hyatt's Atona brand in Japan to create a "uniquely Indian" brand identity that can eventually be globalized.
- 2Target India's domestic tourism surge and address "under-tourism" by building properties rooted in local traditions and landscapes.
- 3Accelerate growth to reach a target of 100 hotels in India by 2030, nearly doubling its current footprint of 55 properties.
Source: Skift
Keep reading
Our reporting
More in general