operationsLodging Magazine··1 min·For: GM, Ops, F&B, Owner
Hotels Leverage Modern Coffee Tech to Cut Staff Labor
Hoteliers are balancing guest expectations for premium coffee with ongoing labor constraints by adopting automated, easy-to-maintain equipment. Upgraded self-serve or automated programs satisfy guests while reducing staff workload and capturing on-property beverage spend.
Key Takeaways
- 1A 2026 Costa Coffee study found 43% of guests say upgraded coffee improves their impression of a hotel.
- 2Over half (56%) of guests will pay for premium coffee on-site even if free options exist, keeping revenue on-property.
- 3Automated equipment frees staff during peak morning checkout and breakfast hours without requiring dedicated baristas.
Source: Lodging Magazine
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