The Hospitality Newsletter
Today Friday, July 31, 2026
Aerial view of a parking lot with several parked cars.
operationsLodging Magazine··1 min·For: Owner, GM, Ops, IT, Revenue

How Hotels Can Turn Parking Into Alternate Revenue

Hotels are increasingly treating parking as a strategic asset rather than an amenity, using automation and third-party partnerships to drive ancillary revenue.

Key Takeaways

  1. 1Adopt cloud-based parking management systems to automate license plate recognition and dynamic pricing.
  2. 2Monetize underutilized spaces by offering parking to non-guests via third-party booking apps and local commuters.
  3. 3Enhance the guest experience by integrating parking fees into a single digital folio and offering EV charging stations.

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Source: Lodging Magazine

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