operationsLodging Magazine··1 min·For: Owner, GM, Ops, IT, Revenue
How Hotels Can Turn Parking Into Alternate Revenue
Hotels are increasingly treating parking as a strategic asset rather than an amenity, using automation and third-party partnerships to drive ancillary revenue.
Key Takeaways
- 1Adopt cloud-based parking management systems to automate license plate recognition and dynamic pricing.
- 2Monetize underutilized spaces by offering parking to non-guests via third-party booking apps and local commuters.
- 3Enhance the guest experience by integrating parking fees into a single digital folio and offering EV charging stations.
Source: Lodging Magazine
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