marketingasianhospitality.com··1 min·For: Owner, GM, Marketing
Hotels Lead Lodging Reach but Tie in Guest Joy
A Brand Joy Lab study reveals that while hotels dominate market reach, they deliver similar levels of guest joy compared to vacation rentals and hostels. The report urges hoteliers to focus marketing on experiential stay attributes rather than tier and pricing.
Key Takeaways
- 1Hotels lead in 5-year reach at 69.4%, but score around 75 on the 100-point Joy Index, virtually tying rentals and hostels.
- 2Consideration exceeds trial across all categories, with hostels showing the largest gap between interest (41.6%) and actual use (9.1%).
- 3Guests link hotels primarily to privacy and security, while rentals win on comfort and hostels on community and location.
Source: asianhospitality.com
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