operationsHospitalityNet··1 min·For: Owner, GM, Marketing, Investor
Hotel Gotham Reopens as The Rex Following Rebrand
The iconic Art Deco building formerly known as Hotel Gotham has reopened as The Rex, focusing on a high-luxury experience and an exclusive private members' club.
Key Takeaways
- 1Identify the rebranding of Manchester's iconic Hotel Gotham to 'The Rex' following its acquisition by Leonardo Hotels.
- 2Leverage the 'Reserve' private members' club and 'Treasury' secret events space to cater to high-end guests seeking exclusivity and discretion.
- 3Execute property-wide interior updates including new furniture in the restaurant and bar while preserving the building's Art Deco architectural heritage.
Source: HospitalityNet
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