operationsSkift··1 min·For: Owner, GM, Investor, Revenue, Marketing
Hotel Conversions Drive Growth Strategy in Asia
As construction costs rise and distribution becomes more complex, Asian hotel owners are increasingly converting independent properties into global brands to gain competitive advantages in loyalty and pricing.
Key Takeaways
- 1Leverage global distribution and loyalty programs to increase pricing power and visibility against high competition.
- 2Prioritize conversions over new builds to achieve faster market entry and avoid rising construction costs/timelines.
- 3Scale operations by tapping into branded networks, as less than 25% of Asian hotel supply is currently branded.
Source: Skift
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