technologyHospitalityNet··1 min·For: Owner, GM, Revenue, Marketing, IT, Investor
Google's Agentic Commerce: Disintermediation or New Layer?
Despite hopes that AI agents would bypass OTAs, Google's partner list includes Booking.com and Expedia, indicating a new platform layer rather than disintermediation.
Key Takeaways
- 1Acknowledge that Google's new agentic AI commerce layer will likely reinforce OTA dominance rather than bypass them.
- 2Integrate properties into Google’s specific "agentic rails" protocol to ensure visibility within the Gemini ecosystem.
- 3Monitor the shift from external site referrals to in-platform transactions across Search, YouTube, and Gmail.
Source: HospitalityNet
Keep reading
Our reporting
More in technology