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CoStar Upgrades U.S. Hotel Forecast for 2026 and 2027
financeLodging Magazine··1 min·For: Owner, Investor, Revenue, GM

CoStar Upgrades U.S. Hotel Forecast for 2026 and 2027

CoStar and Tourism Economics have raised their 2026-27 U.S. hotel outlook following record first-half room night sales and revenue. Growth will continue to be driven by ADR, though elevated operating expenses remain a key concern for profit margins.

Key Takeaways

  1. 12026 RevPAR and ADR growth projections were upgraded by 1.6 and 1.1 percentage points, respectively.
  2. 2Record H1 demand was fueled by strong leisure, business, and major event travel.
  3. 3GOPPAR is projected to rise 4% in 2026, though expense growth continues to outpace inflation.

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Source: Lodging Magazine

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