financeLodging Magazine··1 min·For: Owner, Investor, Revenue, GM
CoStar Upgrades U.S. Hotel Forecast for 2026 and 2027
CoStar and Tourism Economics have raised their 2026-27 U.S. hotel outlook following record first-half room night sales and revenue. Growth will continue to be driven by ADR, though elevated operating expenses remain a key concern for profit margins.
Key Takeaways
- 12026 RevPAR and ADR growth projections were upgraded by 1.6 and 1.1 percentage points, respectively.
- 2Record H1 demand was fueled by strong leisure, business, and major event travel.
- 3GOPPAR is projected to rise 4% in 2026, though expense growth continues to outpace inflation.
Source: Lodging Magazine
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