financeHospitalityNet··1 min·For: Owner, GM, Investor, Revenue, Ops
White Lodging Rebrands Sheraton Raleigh to Westin Hotel
White Lodging has acquired the 353-room Sheraton Raleigh Hotel and plans to transform the property into a Westin following an extensive renovation in 2027.
Key Takeaways
- 1Identify value-add opportunities in Raleigh's downtown core which remains a high-growth hub for the firm.
- 2Anticipate a total brand conversion from Sheraton to Westin starting in early 2027.
- 3Prepare for comprehensive upgrades to guest rooms, public spaces, and the introduction of new F&B concepts.
Source: HospitalityNet
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