financeSkift··1 min·For: Owner, Investor, GM, Revenue
Cendant and the Origin of Asset-Light Travel Strategy
Cendant Corporation, despite existing for less than a decade, pioneered the asset-light financial architecture that currently dominates the hospitality and travel sectors.
Key Takeaways
- 1Recognize that the modern asset-light strategy was pioneered by Cendant's rapid assembly and liquidation of travel brands between 1997 and 2006.
- 2Understand how the 'pure' franchise-fee business model (exemplified by Wyndham) proved more resilient than asset-heavy operational models.
- 3Evaluate the long-term impact of Cendant's architecture on current industry giants like Wyndham, Avis, and Booking Holdings.
Source: Skift
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