financeHospitalityNet··1 min·For: Owner, Investor, GM, Marketing
BLLA Sets 2026 Boutique Hotel Conference Theme in NYC
The Boutique & Luxury Lodging Association (BLLA) has announced its 2026 Investment Conference theme as 'The Third Space Renaissance,' focusing on the shift toward lifestyle-driven hospitality assets.
Key Takeaways
- 1Leverage "The Third Space Renaissance" theme to reposition assets from traditional lodging to community-centric hubs like members' clubs and wellness studios.
- 2Focus on culture as a primary amenity to attract sophisticated investors and high-value guests in the next market cycle.
- 3Connect with owners and developers at the June 3, 2026, event in NYC to discuss capital strategies for immersive, community-driven hospitality environments.
Source: HospitalityNet
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