operationsSkift··1 min·For: Owner, GM, Investor, Ops, Revenue
B&B Hotels Eyes US and UK Growth After European Success
B&B Hotels is leveraging its success in continental Europe's fragmented budget sector to launch an international expansion and a new extended-stay brand.
Key Takeaways
- 1Target fragmented markets with low chain penetration to scale rapidly in continental Europe.
- 2Diversify your portfolio by exploring extended-stay models like the new B&B Home brand.
- 3Test international expansion cautiously when entering regions with entrenched competitors like the UK and U.S. markets.
Source: Skift
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