marketingHotel Dive··1 min·For: Owner, Revenue, Marketing, Investor
Accor and Hard Rock Partner to Expand Loyalty Reach
Accor and Hard Rock International have formed a global strategic alliance to integrate distribution networks and link their loyalty programs. The deal also tasks Accor-partnered Ennismore with accelerating Hard Rock's international lifestyle hotel development.
Key Takeaways
- 1Hard Rock properties can join Accor's distribution channels and access 125 million ALL loyalty members.
- 2Programs will offer reciprocal benefits, point conversion, and status matching, launching first at Hard Rock Hotel New York.
- 3Ennismore will oversee Hard Rock brand development across Europe, the Middle East, Asia, and the Pacific.
Source: Hotel Dive
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