The Hospitality Newsletter
Today Sunday, August 23, 2026
Exterior of the Faraway Sag Harbor hotel building
generalHospitalityNet··1 min·For: Owner, GM, Investor, Marketing, F&B

Faraway Brand Debuts in Sag Harbor and Jackson Hole

Blue Flag Capital and Collared Martin Hospitality have expanded the Faraway lifestyle brand with two new openings in Sag Harbor, NY, and Jackson Hole, WY. The properties focus on hyper-local experiences, historic renovations, and unique F&B concepts.

Key Takeaways

  1. 1Capitalize on 'lifestyle' demand by acquiring and rebranding historic properties in high-barrier-to-entry seasonal markets.
  2. 2Leverage hyper-local design and F&B programs, such as the Wild Pine and Little Birdie concepts, to appeal to both travelers and locals.
  3. 3Scale operations by partnering with experienced management firms like Blue Flag Capital and Life House for cross-country brand consistency.

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Source: HospitalityNet

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