technologyHospitality Technology··1 min·For: Owner, GM, Revenue, Marketing, IT
123COMPARE.ME Launches Tools to Combat OTA Rate Leakage
Hospitality tech firm 123COMPARE.ME has released an automated reporting tool that uses a 'Beat, Meet, and Lose' KPI to help hotels identify and fix price parity issues with OTAs.
Key Takeaways
- 1Monitor price parity with the Beat, Meet, and Lose (BML) KPI to track direct site competitiveness against OTAs.
- 2Identify specific rate leakage caused by OTA-sponsored ads that undercut organic hotel pricing.
- 3Audit distribution pipelines to fix technical glitches like caching delays or rogue wholesale distribution.
Source: Hospitality Technology
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