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Valor Hospitality Enters Mississippi with 8-Hotel Bellamare Deal

Bellamare Development has appointed Valor Hospitality Partners to operate its 685-room Mississippi portfolio and future lifestyle projects.

The short answer

Bellamare Development has tapped Valor Hospitality Partners to manage its eight-hotel portfolio in Mississippi. The deal marks Valor's entry into the state and covers 685 existing rooms plus future developments.

8
hotels in Bellamare portfolio
Mississippi
685
rooms across the portfolio
12
U.S. states with Valor operations
Americas region
237
keys at JW Marriott Atlanta Downtown
Managed by Stonebridge Cos.
“Bellamare Development shares our commitment to operational excellence and thoughtful growth, making this a natural partnership.”
Dwayne Marshall, Chief Development Officer – Americas, Valor Hospitality Partners
Valor Hospitality Enters Mississippi with 8-Hotel Bellamare Deal
Photo: Frank Rietsch / Pexels

The short version

  • Valor Hospitality Partners enters Mississippi by taking over management of 8 Bellamare Development hotels.
  • The Bellamare portfolio agreement includes 685 existing rooms and covers future lifestyle developments.
  • Stonebridge Cos. separately took over management of the 237-key JW Marriott Atlanta Downtown.

Bellamare Development selected Valor Hospitality Partners to manage its portfolio of eight hotels comprising 685 rooms across Mississippi. The agreement establishes Valor as the operating partner for Bellamare’s current full-service and lifestyle projects, as well as future developments, marking the management company's first entry into the state.

What does the management agreement cover?

The contract hands Valor Hospitality Partners the management and operational services for Bellamare Development's entire existing Mississippi portfolio [1]. This includes eight properties totaling 685 rooms [2]. Furthermore, the companies confirmed in a joint statement that Valor will serve as the operating partner for Bellamare's future full-service and lifestyle hospitality projects as the company expands its business [1].

hotel management team meeting boardroom
Photo: Vlada Karpovich / Pexels

Who are the companies involved in the deal?

Bellamare Development is a real estate and hospitality company headquartered in Ridgeland, Mississippi [1]. Led by CEO Sunny Sethi, the firm is involved in development, investment, property management, and construction, focusing on asset value and community integration [2]. Atlanta-based Valor Hospitality Partners is a global full-service management company led by Global Co-Founder and CEO Euan McGlashan [1]. Valor operates more than 100 hotels globally [2]. The Americas region is one of Valor's largest, with the Mississippi deal expanding its footprint to 12 U.S. states alongside operations in Trinidad and Tobago, Asian Hospitality reported [1].

Why did Bellamare choose Valor as its operating partner?

As Bellamare looks to expand its hospitality portfolio, the company sought a partner with the infrastructure to support growth at scale [1]. Sethi noted that the company holds itself and its partners to the highest standards, pointing to Valor's global expertise and commitment to the guest experience as the deciding factors [2]. "This initial portfolio in Mississippi represents the beginning of a broader relationship, and we look forward to creating exceptional hospitality assets and long-term value together," Sethi said, according to Asian Hospitality [1].

How does this fit into Valor's expansion strategy?

The Mississippi portfolio represents a new state for Valor Hospitality in the Americas [1]. Dwayne Marshall, Valor’s chief development officer for the Americas, stated that successful hospitality partnerships require alignment and trust [2]. Marshall noted that Bellamare shares Valor's commitment to operational excellence and thoughtful growth [1].

hotel front desk check-in staff
Photo: Mikhail Nilov / Pexels

What other management transitions occurred recently?

In a separate development reported by Asian Hospitality, Stonebridge Cos. secured the management contract for the JW Marriott Atlanta Downtown [1]. The 237-key property previously operated as the W Atlanta Downtown before transitioning to the JW Marriott brand [2].

How do the portfolios compare?

The recent management agreements highlight different scales of operation.

Owner / BrandManagement CompanyLocationPropertiesTotal Rooms
Bellamare DevelopmentValor Hospitality PartnersMississippi8685
JW MarriottStonebridge Cos.Atlanta, GA1237

Reported by

This article was written from the following reporting. Follow the links for the original coverage.

Frequently asked

+How many hotels are in the Bellamare Mississippi portfolio?

The portfolio consists of eight hotels totaling 685 rooms across the state of Mississippi.

+Who is the CEO of Bellamare Development?

Sunny Sethi is the CEO of Ridgeland, Mississippi-based Bellamare Development.

+Where is Valor Hospitality Partners headquartered?

Valor Hospitality Partners is a global full-service management company based in Atlanta, Georgia.

+How many states does Valor Hospitality operate in?

With the addition of Mississippi, Valor Hospitality has operations in 12 U.S. states as well as Trinidad and Tobago.

+What brand did the JW Marriott Atlanta Downtown transition from?

The 237-key hotel in Atlanta transitioned to the JW Marriott brand from its former identity as the W Atlanta Downtown.

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