operationsHotel Dive··1 min·For: Owner, GM, Revenue, Investor, Marketing
Hilton Launches First Apartment Collection Properties
Hilton has officially opened booking for its first Apartment Collection properties in Salt Lake City and Atlanta, developed in partnership with Placemakr.
Key Takeaways
- 1Identify the growing 'apart-hotel' trend as Hilton launches its first two Apartment Collection properties in Salt Lake City and Atlanta.
- 2Leverage existing residential-style inventory through partnerships, such as the collaboration with hospitality operator Placemakr.
- 3Target the increasing demand for long-stay travel options that combine home-like amenities with the benefits of a major loyalty program.
Source: Hotel Dive
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