The Hoxton Marks Middle East Debut with Dubai Hotel
Ennismore partners with Select Group to bring a 230-room property and its first global wellness club to Dubai Media City.
The short answer
Ennismore has partnered with Select Group to open The Hoxton, Dubai Media City, converting an existing structure into a 230-room hotel. The property will feature the brand's first wellness club alongside four dining and nightlife venues.
“Dubai has long been on our wish list as one of the world’s most dynamic hospitality destinations, and we’ve always felt The Hoxton, with its strong sense of purpose and community, would bring something fresh to a neighbourhood already brimming with creativity.”
The short version
- Select Group is repositioning an existing building into the 230-room Hoxton, Dubai Media City.
- The property introduces The Hoxton's first global wellness club, including contrast therapy and a members' lounge.
- Ennismore's regional pipeline includes Mondrian Abu Dhabi, Rixos Dubai Islands, SLS Jeddah, and Mama Shelter Cape Town.
Ennismore is entering the Middle East with The Hoxton, Dubai Media City, a 230-room conversion project developed in partnership with Select Group [1]. Repositioned from an existing building, the hotel introduces the brand to the United Arab Emirates alongside its first dedicated global wellness club and multiple dining destinations designed by AIME Studios [1].
Where will The Hoxton open its first Middle East property?
The new hotel will open in Dubai Media City, marking the brand's entry into the UAE and the wider region [1]. Boutique Hotel News reported that the development will convert an existing building into a 230-key hospitality property [1]. The interior architecture is being directed by AIME Studios, Ennismore's dedicated in-house design team [1].
The project represents a partnership between operator Ennismore and property developer Select Group [1]. As stated by Boutique Hotel News, the location places the lifestyle concept within a commercial district established for media, technology, and creative professionals [1].
What food and beverage venues will operate on site?
The property will feature four distinct dining and nightlife venues designed to attract both hotel guests and local residents [1]. The food and beverage portfolio includes a Japanese handroll bar, a traditional sports bar, and rooftop bar Tope [1].
The property will also house the Il Bambini Club, operated in partnership with hospitality firm Paris Society [1]. These multiple food and beverage concepts mirror the brand's original operational focus on communal areas and public lounge activation [1].
How does the new wellness club function within the property?
The hotel will incorporate The Hoxton's first wellness club worldwide, pairing traditional fitness spaces with specialised recovery and membership facilities [1]. According to Boutique Hotel News, the facility will include a gym, movement studios, spa treatment rooms, and contrast therapy facilities [1].
For food service, the wellness space includes Beaum, a healthy cafe concept [1]. A dedicated members' lounge will also operate inside the wellness complex, extending services beyond overnight guests to local paying members [1]. Select Group emphasized that the wellness integration reflects their company ethos across residential and community builds [1].
What projects make up Ennismore's regional pipeline?
The Hoxton, Dubai Media City joins a collection of upcoming properties managed by Ennismore across the Middle East and Africa [1]. Regional pipeline hotels confirmed alongside the Dubai Media City project span several luxury and lifestyle brands [1].
| Property Name | Location | Brand Operator | Status |
|---|---|---|---|
| The Hoxton, Dubai Media City | Dubai, UAE | Ennismore / Select Group | Announced conversion |
| Mondrian Abu Dhabi | Abu Dhabi, UAE | Ennismore | Pipeline development |
| Rixos Dubai Islands | Dubai, UAE | Ennismore | Pipeline development |
| SLS Jeddah | Jeddah, Saudi Arabia | Ennismore | Pipeline development |
| Mama Shelter Cape Town | Cape Town, South Africa | Ennismore | Pipeline development |
As Boutique Hotel News reported, these regional signings supplement The Hoxton's historical portfolio across Europe and the Americas, as well as ongoing expansion across Asia Pacific [1].
Reported by
This article was written from the following reporting. Follow the links for the original coverage.
- [1]The Hoxton Expands to Middle East with Dubai Hotel— Boutique Hotel News
Frequently asked
+Where is The Hoxton opening its first Middle East hotel?
The brand is opening The Hoxton, Dubai Media City in the United Arab Emirates through an adaptive reuse conversion of an existing building.
+Who is developing The Hoxton, Dubai Media City?
Select Group is developing the property in partnership with hospitality operator Ennismore.
+How many rooms will The Hoxton, Dubai Media City offer?
The hotel will feature 230 guest rooms designed by Ennismore's in-house interior design team, AIME Studios.
+What amenities are included in the new Hoxton wellness club?
The brand's first global wellness club will feature movement studios, a gym, spa treatment rooms, contrast therapy facilities, a members' lounge, and healthy cafe concept Beaum.
+What restaurants and bars will open at the property?
The property will include rooftop bar Tope, a Japanese handroll bar, a sports bar, the Il Bambini Club in partnership with Paris Society, and health cafe Beaum.
+Which other regional properties are in Ennismore's pipeline?
Ennismore's regional pipeline includes Mondrian Abu Dhabi, Rixos Dubai Islands, SLS Jeddah in Saudi Arabia, and Mama Shelter Cape Town in South Africa.
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