SCP Hotels Launches First WildFree Property in Colorado Springs

Soul Community Planet (SCP) Hotels has officially opened the SCP WildFree Colorado Springs Hotel, marking the debut of its new vintage-motel-inspired brand expression. The property targets younger travelers with amenities including a 5,000-square-foot fitness center, coworking spaces, and a unique pricing model where guests determine their rate based on their experience. [2]

What is the SCP WildFree brand concept?

The SCP WildFree brand reimagines the classic American motel experience for a new generation of conscious travelers. [2] According to eHotelier, the concept is designed to capture the spirit of vintage Americana and the romance of the open road. [2] It serves as one of three distinct brand expressions under the Soul Community Planet umbrella, sitting alongside the SCP Hotels and By SCP brands. [2] Each of these segments is rooted in the company’s Holistic Hospitality philosophy, which is founded on the values of wellness, kindness, and sustainability, while catering to different traveler occasions and aesthetics. [2]

The vintage motel format has re-emerged as a cultural touchstone in hospitality. [2] Younger travelers increasingly seek out affordable alternatives to conventional hotels that offer rich character. [2] They are honing in on spaces that feel lived-in, locally rooted, and free from corporate polish. [2] SCP WildFree answers this demand with soulful design, wellbeing programming, and a core focus on sustainability, delivering a guest experience that is both nostalgic and forward-thinking. [2]

Why did SCP choose Colorado Springs for the launch?

Colorado Springs serves as the gateway to prominent outdoor destinations, making it a fitting home for the first SCP WildFree property. [2] The hotel provides access to Pikes Peak, Garden of the Gods, and some of the West’s most storied outdoor terrain. [2]

Ken Cruse, SCP Founder and Chief Executive Officer, stated that the culture and landscape of Colorado have always embodied the free-spirited energy at the heart of the SCP WildFree brand. [2] He noted that Colorado Springs is a place where the classic road trip motel receives a soulful, modern update for travelers who want to explore with purpose and commune with like-minded wayfarers. [2] The location aligns with the brand's goal of serving conscious travelers who crave adventure, community, and intention. [2]

What amenities does the new property offer?

The SCP WildFree Colorado Springs Hotel features a range of facilities aimed at wellness, remote work, and community gathering. [2] Guests will find art-filled gathering spaces and an outdoor pool on the property. [2] For wellness, the hotel includes SCP Fit, a 5,000-square-foot fitness and yoga center. [2]

Remote workers and digital nomads are accommodated through the inclusion of SCP Commons coworking spaces. [2] Food and beverage options are provided by Provisions Market, which is stocked with locally sourced, healthy grab-and-go food and locally roasted Loyal Coffee. [2] Additionally, the property is pet-friendly and reflects the company's commitment to clean, energy-efficient, and low-waste accommodations. [2]

How does the Fair Trade Pricing model work?

The hotel operates on a Fair Trade Pricing model, which gives guests the opportunity to determine the value of their stay based on the quality of their experience. [2] True to the brand’s spirit, this approach shifts the traditional pricing dynamic by tying the final rate directly to guest satisfaction. [2]

Furthermore, guests at SCP WildFree Colorado Springs directly contribute to meaningful causes. [2] Through the Every Stay Does Good program, stays support initiatives focused on soul, community, and planet. [2]

What is the broader growth strategy for Soul Community Planet?

The opening of the Colorado Springs property serves as the first proof point that the WildFree brand expression is ready to scale. [2] Lodging Magazine reported that this is the first property to open under the SCP WildFree brand expression. [1] Since launching Soul Community Planet seven years ago, the company has refined its Holistic Hospitality model across a diverse portfolio of property types. [2]

According to eHotelier, this model has consistently achieved market-leading average daily rates, world-class Net Promoter Scores, and strong guest loyalty. [2] The segmentation of the brand into three distinct expressions—SCP Hotels, By SCP, and SCP WildFree—has provided new clarity and flexibility to grow thoughtfully across markets. [2] Cruse explained that the company has spent years building and testing a model that genuinely resonates, and that SCP WildFree meets an underserved opportunity for younger travelers who want experiences reflecting their values without sacrificing character or authenticity. [2]