Numa Group Adds Two London Sites in Fast UK Expansion
Numa Group grows its London footprint with a 57-key Chelsea takeover completed in five days and a 29-unit convent conversion in Fitzrovia.
The short answer
Numa Group has expanded its London presence with the addition of two properties totaling 86 keys. The operator completed a five-day transition at Numa London Chelsea Green and launched Native by Numa Fitzrovia in a restored convent.
“Once an asset is handed over, owners need confidence that the incoming operator can assume full responsibility quickly, protect the guest experience and keep income disruption to an absolute minimum.”
The short version
- Numa Group added 86 keys across two central London properties in Chelsea and Fitzrovia.
- 5 days was all Numa required to transition systems, pricing, and operations at Numa London Chelsea Green.
- Native by Numa Fitzrovia brings 29 boutique apartments to a restored former convent on Margaret Street.
Numa Group has expanded its central London footprint by taking over the 57-key Numa London Chelsea Green and launching the 29-room Native by Numa Fitzrovia. The German tech-enabled operator converted the Chelsea hotel to its operational platform in five days, while restoring a former convent in Fitzrovia into boutique serviced apartments. [1]
What properties is Numa Group adding to its London portfolio?
Numa Group has secured two central London locations representing a combined total of 86 keys. [1] The company signed a hotel management agreement for Numa London Chelsea Green, a 57-key asset located at 35 Ixworth Place in Chelsea. [1] Serviced Apartment News reported that the second property is Native by Numa Fitzrovia, situated on Margaret Street in central London. [1] Hotel Owner reported that this second opening follows previous developments across central London, building out the firm's UK footprint. [2]
| Property Name | Location | Key Count | Asset History | Accommodation Types |
|---|---|---|---|---|
| Numa London Chelsea Green | 35 Ixworth Place, Chelsea | 57 keys | Former hotel | Hotel guestrooms |
| Native by Numa Fitzrovia | Margaret Street, Fitzrovia | 29 units | Converted former convent | Studios to two-bedroom apartments (also double rooms) |
How quickly did Numa complete the Chelsea Green transition?
Numa claims it completed the operational transition of Numa London Chelsea Green in five days. [1] This turnaround included migrating distribution channels, pricing structures, live inventory, guest-facing operations, on-site property systems, compliance requirements, and back-office financial processes. [1]
According to Dimitri Chandogin, co-founder and president of Numa Group, executing fast handovers protects incoming cash flows: “Once an asset is handed over, owners need confidence that the incoming operator can assume full responsibility quickly, protect the guest experience and keep income disruption to an absolute minimum.” [1] Chandogin stated that achieving full operational status within five days provides the speed and operational certainty Numa targets for real estate partners across Europe. [1]
What are the specifications of Native by Numa Fitzrovia?
Native by Numa Fitzrovia is a 29-unit boutique residential development housed within a restored former convent on Margaret Street. [1], [2] Serviced Apartment News noted that units range from studios up to two-bedroom apartments fitted with fully equipped kitchens or kitchenettes. [1] Hotel Owner added that the layout includes double rooms alongside the studios and one- and two-bedroom apartments. [2]
Sources differ slightly regarding the exact launch date: Serviced Apartment News stated the operator plans to open Native by Numa Fitzrovia in October, while also referencing October 2026 in its text. [1] Hotel Owner reported that the property is scheduled to open in October, describing it as next month. [2]
How will the properties be operated on-site?
Both assets rely on Numa's proprietary digital platform rather than traditional front-of-house staffing models. [1], [2] Hotel Owner reported that Native by Numa Fitzrovia will operate on a digital operating model featuring automated self-check-in and contactless access for arriving guests. [2] This digital infrastructure mirrors the property systems, pricing, and distribution software migrated during the five-day Chelsea takeover. [1]
Philip Lassman, managing director of Numa Group UK and Ireland, noted that the Fitzrovia opening blends heritage structures with flexible travel preferences. [1], [2] Lassman said the careful restoration of the convent alongside a dedicated design approach created an asset connected to the neighborhood's independent character. [1], [2]
Reported by
This article was written from the following reporting. Follow the links for the original coverage.
- [1]Numa Expands London Footprint With Two Prime Properties— servicedapartmentnews.com
- [2]Numa Group Expands UK Footprint with London Opening— hotelowner.co.uk
Frequently asked
+Where is Numa London Chelsea Green located?
Numa London Chelsea Green is located at 35 Ixworth Place in Chelsea. The property is a 57-key former hotel operated under a hotel management agreement.
+How long did the Chelsea Green transition take Numa Group?
Numa completed the full operational transition in five days. This included transferring distribution, pricing, inventory, guest operations, property systems, compliance, and financial processes.
+What accommodation types does Native by Numa Fitzrovia offer?
Native by Numa Fitzrovia offers 29 units, including double rooms, studios, and one- to two-bedroom apartments equipped with kitchens or kitchenettes.
+What historical building houses Native by Numa Fitzrovia?
Native by Numa Fitzrovia is located on Margaret Street inside a converted, restored former convent.
+What operating model does Numa use for its London properties?
Numa runs a digital operating model featuring contactless access, automated self-check-in, and centralized property management systems.
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