Novotel Rolls Out Global Longevity Week Across 630+ Hotels
Novotel launches an annual wellness programme anchored in consumer research, digital masterclasses and loyalty rewards.
The short answer
Novotel has debuted its inaugural annual Longevity Week across more than 630 properties worldwide, pairing digital expert masterclasses with on-property dining incentives. Grounded in a 13,000-person global study, the initiative focuses on practical sleep, movement, and plant-forward nutrition habits.
“Half of today’s five-year-olds could live to 100. The real question is no longer about living longer; it’s about living better. At Novotel, we believe the answer starts with the smallest of habits, repeated every day. Longevity Week is our invitation to the world to start now.”
The short version
- Novotel launched its inaugural Longevity Week across 630+ hotels worldwide during week 37 (7–13 September 2026).
- Accor loyalty members receive reward points for ordering plant-forward meals under the Oh My Greens programme.
- Novotel research across 13,000 consumers revealed that post-trip wellness benefits last an average of 5.6 days.
Novotel has launched its inaugural Longevity Week across more than 630 hotels worldwide, running during the 37th week of the year from 7 to 13 September 2026 [1]. The brand initiative pairs practical daily health habits across four operational pillars—Eat, Sleep, Move, and Meet—with digital masterclasses, in-stay programming, and loyalty rewards for plant-forward dining [1].
Why did Novotel establish Longevity Week during week 37?
Novotel timed the annual global initiative for the 37th week of the year based on the concept that improving daily habits by 1% compounds into a 37-fold transformation over a full year [1]. As eHotelier reported, the hospitality brand aims to demonstrate that small, manageable rituals fit naturally into regular routines without requiring drastic lifestyle overhauls [1].
The event is designed around the "Novotel Longevity Everyday" framework, integrating guest-facing activations with content accessible both on property and online via social media channels [1].
What did Novotel's 13,000-person global study reveal about wellness habits?
Novotel commissioned a comprehensive consumer survey of 13,000 respondents across 12 countries to measure attitudes toward long-term wellbeing [1]. According to eHotelier, 71% of respondents stated they are more interested in their future wellbeing than they were five years ago [1].
While respondents identified a balanced diet (64%), good-quality sleep (62%), and regular exercise (60%) as foundational elements for longevity, execution remains a major consumer hurdle [1]. Three-quarters of respondents (76%) expressed a desire to live a healthier lifestyle, while 45% want to improve their sleep and 47% hope to improve exercise routines [1].
| Survey Metric | Share of Respondents | Operational Implication |
|---|---|---|
| Increased interest in future wellbeing vs. 5 years ago | 71% | Growing guest demand for practical health amenities |
| Desire to live a healthier lifestyle | 76% | Opportunity for low-friction wellness touchpoints |
| Difficulty trusting social media health advice | 67% | Demand for vetted, expert-backed wellness information |
| Fell for unscientific sleep trends online | 37% | Value in evidence-based sleep programming |
| Experience better sleep while on holiday | 24% | Room design and bedding quality drive guest satisfaction |
| Average duration of post-trip wellbeing boost | 5.6 days | Travel delivers measurable residual wellness value |
Who comprises the Novotel 37 Collective expert team?
Novotel assembled five specialists across sport, nutrition, sleep, and conservation to anchor the programming schedule [1]. The group, named the Novotel 37 Collective, leads daily masterclasses aligned with the brand's core pillars [1].
The collective includes Tahitian Olympic gold-medallist surfer Kauli Vaast, who represents the Move pillar with morning mobility routines [1]. British food creator Alfie Steiner oversees plant-forward nutrition masterclasses, while Australian sleep specialist and author Olivia Arezzolo leads breathwork and rest recovery sessions [1]. Former Paris Saint-Germain footballer Javier Pastore directs content focused on human connection, balance, and athletic recovery [1]. Marine conservation biologist and ocean photographer Kaushiik Subramaniam, appointed as Novotel's Ocean Defender in June 2026, connects ocean conservation with dietary choices alongside WWF France initiatives [1].
How is the Longevity Week schedule structured across the brand?
Novotel organized the event across five consecutive days of free, streamed masterclasses broadcast on Instagram and YouTube, allowing both in-house hotel guests and remote viewers to participate [1].
The week begins on Monday 7 September with a discussion between Alfie Steiner and Kaushiik Subramaniam on marine ingredients and ocean health [1]. Tuesday 8 September features a warm-up mobility masterclass led by Kauli Vaast [1]. On Wednesday 9 September, Steiner hosts a live cooking session detailing plant-forward recipes [1]. Thursday 10 September features Olivia Arezzolo leading breathwork and sleep improvement techniques [1]. The programming concludes on Friday 11 September with Javier Pastore's session on balance and recovery, which also previews an upcoming global partnership expansion between Novotel and Paris Saint-Germain [1].
How are hotel properties executing Longevity Week on site?
Novotel properties worldwide are rolling out on-site family activities, in-stay wellness experiences, and QR-code access points that deliver take-home digital wellbeing materials to guests [1].
To align food and beverage operations with the initiative, participating hotels are highlighting the "Oh My Greens!" plant-forward dining programme [1]. According to eHotelier, ALL Accor loyalty members earn points whenever they order qualifying plant-forward dishes at participating Novotel restaurant outlets [1].
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Frequently asked
+What is Novotel Longevity Week?
Novotel Longevity Week is an annual brand initiative taking place across more than 630 hotels worldwide during week 37 of the year, providing daily wellness masterclasses, in-stay programming, and dining incentives centered on achievable health habits.
+When does Novotel Longevity Week take place?
The inaugural event runs from 7 September to 13 September 2026, corresponding to the 37th week of the calendar year to highlight how 1% daily improvements compound over time.
+What consumer research informed Novotel's wellness initiative?
Novotel surveyed 13,000 respondents across 12 countries, finding that 71% are more interested in future wellbeing than five years ago, while 76% wish to live healthier lifestyles but struggle to implement consistent habits.
+What are the four pillars of Novotel Longevity Week?
The initiative is structured around four core lifestyle pillars: Eat, Sleep, Move, and Meet, each supported by masterclasses and operational programming.
+How does the Oh My Greens dining programme work?
During Longevity Week and beyond, ALL Accor loyalty members earn rewards points when purchasing qualifying plant-forward dishes through Novotel's Oh My Greens menu initiative at participating properties.
+Who are the experts in the Novotel 37 Collective?
The collective includes Olympic surfer Kauli Vaast, food creator Alfie Steiner, sleep expert Olivia Arezzolo, former footballer Javier Pastore, and marine conservation biologist Kaushiik Subramaniam.
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