Choice Hotels Expands Cambria in Texas and Oregon

Choice Hotels International has expanded its Cambria Hotels footprint with two new openings: the 107-room Cambria Hotel Euless – DFW Airport South in Texas and the 131-room Cambria Hotel Bend – Mt. Bachelor in Oregon [[1], [3]]. The additions lift Cambria's open portfolio to more than 75 properties across the United States, alongside a development pipeline exceeding 50 hotels [[1], [2]].

Where are the newest Cambria properties located?

The newest Cambria hotels are situated in Euless, Texas, within the Dallas-Fort Worth Metroplex, and in Bend, Central Oregon [[1], [2]]. According to eHotelier, the brand deliberately targets locations where corporate, leisure, and lifestyle travel patterns intersect [1].

The Texas opening places Cambria minutes from Dallas Fort Worth International Airport, operating in one of the nation's fastest-growing metropolitan areas [1]. Meanwhile, Lodging Magazine reported that the Central Oregon property is situated near Downtown Bend and the Old Mill District, positioning the hotel to capture demand from the Pacific Northwest's outdoor recreation corridor [3].

What features and amenities do the new properties offer?

Both hotels offer design-forward guestrooms, suites, and full-service dining concepts that feature locally inspired fare [[1], [3]]. As Hotel Business reported, Cambria Hotel Euless – DFW Airport South provides 107 rooms, modern meeting facilities, and complimentary airport transportation [[1], [2]]. Leisure and business guests also gain proximity to AT&T Stadium and historic downtown Grapevine [[1], [3]].

Cambria Hotel Bend – Mt. Bachelor provides 131 rooms and suites alongside outdoor amenities tailored to its recreational market [[1], [3]]. The Central Oregon property incorporates outdoor gathering spaces fitted with a fire pit and cornhole [[1], [2]]. Located near the Deschutes River and Hayden Homes Amphitheater, the property serves visitors accessing Mount Bachelor for seasonal skiing and mountain biking [1]. Bend is also widely recognized for its active craft beer industry and sustained population growth [[1], [2]].

What does the pipeline reveal about future footprint growth?

Choice Hotels holds more than 50 Cambria properties in its development pipeline, according to reports from Lodging Magazine and Hotel Business [[2], [3]]. The brand already maintains an operating footprint across approximately 75% of the top 25 metropolitan markets in the United States [[1], [2]].

Upcoming openings are scheduled for Boston, Massachusetts; Colorado Springs, Colorado; and Jacksonville, Florida [[1], [3]]. The pipeline also includes the brand's inaugural property in Canada, marking its first international expansion in North America [[1], [2]].

How does Cambria fit Choice Hotels' broader portfolio strategy?

Choice Hotels positions Cambria alongside Ascend Collection, Radisson, Radisson Blu, and Radisson Individuals to compete directly in the upscale and upper-upscale segments [1]. Through this combined portfolio, the company targets owners and developers looking to capture rising demand for experiential travel [1].

Mark Shalala, senior vice president of development for upscale brands at Choice Hotels International, stated that the brand's expansion follows a disciplined approach intended to deliver long-term value for hotel owners in high-demand markets [[1], [3]]. Participating properties leverage the Choice Privileges rewards program, which connects owners to guests across more than 7,000 properties operating across 46 countries and territories [1].