generalHospitalityNet··1 min·For: Owner, Investor, GM, Marketing, Revenue
Strategic Insights Into Landscape Hotels And Glamping
Industry expert Ben Wolff discusses the superior economics of landscape hotels over traditional glamping and shares a unique land-lease model for expansion.
Key Takeaways
- 1Distinguish landscape hotels from glamping, noting that hard-sided nature structures outperform on RevPAR and maintenance despite higher build costs.
- 2Utilize a 99-year land lease strategy with farmers to reduce carrying costs by two-thirds while maintaining eligibility for traditional financing.
- 3Shift focus from OTA price competition to cinematic video storytelling to drive direct bookings and create unique demand.
Source: HospitalityNet
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