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WTTC: European Tourism to Grow 3.1% in 2026
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WTTC: European Tourism to Grow 3.1% in 2026

European travel and tourism is projected to expand by 3.1% in 2026, outpacing the broader economy and global industry growth rates. Unveiled at the WTTC Global Summit in Malta, the data highlights strong rebounds in international visitor spending and business travel across the continent.

Key Takeaways

  1. 1European travel and tourism growth is forecast to hit 3.1% in 2026, beating the global average of 2.5%.
  2. 2International visitor spend in Europe will rise 5.8%, with business travel spend increasing by 4.2%.
  3. 3Host nation Malta saw sector GDP contribution surge 16.8% in 2025, leading European performance.

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Source: eHotelier

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