hreHotelier··1 min·For: Owner, GM, Revenue, Marketing, Investor
Ultima Collection Names Noelia Magnusson as New CCO
Ultima Collection has appointed former Aman executive Noelia Magnusson as Chief Commercial Officer to oversee global commercial strategy and revenue optimization. Magnusson will focus on high-value growth and digital initiatives as the brand expands its footprint of private villas and residences across Europe.
Key Takeaways
- 1Leverage Magnusson's 15 years of luxury experience, including her previous role as Global Director of Revenue Management at Aman Hotels & Resorts.
- 2Implement a 'value over volume' strategy focused on revenue optimization, distribution, and data-led pricing for ultra-luxury private properties.
- 3Support the brand's European expansion following the recent opening of Ultima Promenade Gstaad and growth in alpine and Mediterranean markets.
Source: eHotelier
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