technologyHotels Magazine·1 min·For: Owner, GM, Revenue, Marketing, IT, Investor
Uber Launches In-App Hotel Bookings via Expedia Partner
Uber has expanded its "super app" strategy by integrating hotel bookings through a strategic partnership with Expedia Group. The move allows users to book accommodations directly in the Uber app while offering integrated ride services within Expedia's platform.
Key Takeaways
- 1Leverage the new partnership with Expedia Group which brings 700,000+ hotel properties directly into the Uber app interface.
- 2Note that Uber One members receive 10% back in credits and a 20% discount on select properties, potentially shifting booking loyalty.
- 3Prepare for increased ride-hailing demand as Expedia will begin integrating Uber ride booking prompts directly into its app starting June.
Source: Hotels Magazine
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